IMPORTANT NOTICE: Due to constraints by COVID-19 , we are doing our best to keep any production delays that may occur, to a minimum.
Direct Mail
Services
Go Direct
Hueneye is your
Smartmail Marketing Partner
As a large purchaser of paper, our advocacy and purchasing preferences can create positive change all along the paper supply chain. We work with our paper suppliers to grow our use of FSC and post-consumer waste papers. Currently, 70% of all paper we purchase contains post-consumer waste fibre.
Forest Stewardship Council
®
Environmental Benefits Statement
Green-eCertification
The Forest Stewardship Council (FSC®) is a global not-for-profit organization that sets the standard for responsibly managed forests world-wide, both environmentally and socially.
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In 2004, Hemlock became the first FSC certified printer in the Pacific Northwest to embrace this gold standard chain-of-custody certification as the leading model for sustainable forest management. We are proud of the continued growth in FSC paper usage by our clients, which now exceeds 90% of the stock on which we print, a 10% increase from 2016.
Post-consumer waste (PCW) paper contains fibres that have served their purpose as a consumer item and been redirected from the landfill. Using paper that contains PCW saves resources such as water, energy and trees and diverts solid waste from the landfill and GHG emissions from entering the atmosphere.
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Hemlock creates customized Environmental Benefits Statements based on the percentage of PCW fibre in a print job, which can be used to clearly demonstrates your environmental commitment.
Green-e paper certification can only be applied to paper that is manufactured at mills which use 100% certified renewable energy, including electricity created by wind, solar, biomass or run-of-river sources.
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Hemlock is the only Green-e certified printer in Canada and certifies our own electricity use under the same program.
Printing &
Direct Mailing
Mail Products
• Lettermail
• Personalized Mail ™
• Postal Code Targeting
• Neighbourhood Mail™
Services
• Offset & Digital Printing
• Variable Prinitng
• Envelope Printing
• Envelope Preparation:
Sorting, Folding, Sealing, Stuffing, etc.
Resources
• Canada Post Requirements
• Types of Mail
Why Direct Mail Marketing?
• Drive Action for Your Brand
• The Numbers Speak for Themselves
Lettermail is the most convenient and
cost-effective mail service to send personal messages, business correspondence, invoices, and billing statements within Canada.
Lettermail
1.
• Must be addressed
• Can be delivered to residences, mailboxes and more
• Full guidelines available here
Featured
Mail Products
As a large purchaser of paper, our advocacy and purchasing preferences can create positive change all along the paper supply chain. We work with our paper suppliers to grow our use of FSC and post-consumer waste papers. Currently, 70% of all paper we purchase contains post-consumer waste fibre.
Personalized Mail ™ (Addressed Admail) is a targeted way to reach customers and appeal to their personal interests. Personalized mail must be promotional in nature to qualify
for reduced rates.
Personalized Mail ™
2.
• One to one: must have Canadian delivery addresses
• Minimum order of 500 pieces if machineable
Lettermail
Direct Mail Services
As a large purchaser of paper, our advocacy and purchasing preferences can create positive change all along the paper supply chain. We work with our paper suppliers to grow our use of FSC and post-consumer waste papers. Currently, 70% of all paper we purchase contains post-consumer waste fibre.
Postal Code Targeting allows you to identify and reach the postal codes of your ideal prospects. Expand into new markets, leverage your customer data, and optimize your targeting and acquisition efforts.
Postal Code Targeting
3.
• One to few: each postal code has an average of 20 addresses
• Precise targeting based on customer data
• Apply geographic, demographic and lifestyle insights
Lettermail
Direct Mail Services
As a large purchaser of paper, our advocacy and purchasing preferences can create positive change all along the paper supply chain. We work with our paper suppliers to grow our use of FSC and post-consumer waste papers. Currently, 70% of all paper we purchase contains post-consumer waste fibre.
Neighbourhood Mail™ ( Unaddressed Admail ) is great for sending the same message to a large group of people and is also known as a mail drop. Because it’s unaddressed mail, there’s no option for personalization.
Neighbourhood Mail™
4.
• One to many: cannot have a delivery address
• Must be sorted for mail walks (sorting provided)
• No template needed: follow size & weight requirements (specifications below)
Why Direct Marketing?
The number speaks for themselves...
50% Response
39% Attention
47% Store Visits
50% of recipients open direct mail. That’s more than double the open rate of email marketing. Direct mail also has a 20% higher motivation response than digital media, making it far more persuasive.
Consumers pay 39% more attention (time spent) to campaigns that integrate direct mail and digital than single-media campaigns. campaigns that integrate direct mail and digital than single-media campaigns.
47% of consumers visited a store in reaction to direct mail. 47% of consumers visited a store in reaction to direct mail. 47% of consumers visited a store in reaction to direct mail. 47% of consumers visited.
STANDARD
SIZES
Postcards, Cards, Envelopes and Self-Mailers.
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LENGTH : 5.6 - 9.6 in
WIDTH : 3.6 - 6.1 in
WEIGHT : 3 - 50 grams
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NON STANDARD
SIZES
Mail that meets the size requirements for Standard Lettermail but is not rectangular and/or contains non-standard items (ie. loose coins, seeds, powders).
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LENGTH : 5.5 - 15 in
WIDTH : 3.5 - 10.6 in
WEIGHT : 3 - 500 grams
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OVERSIZED
PIECES
Mail that meets the size requirements for Standard Lettermail but is not rectangular and/or contains non-standard items (ie. loose coins, seeds, powders).
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LENGTH : 5.5 - 15 in
WIDTH : 3.5 - 10.6 in
WEIGHT : 3 - 500 grams
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MAIL​​
DELIVERY
Neighbourhood Mail™
• Local : 2 business days
• Provincial : 2 business days
• National : 2 business days
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Personalized Mail™
& Lettermail
• Local : 2 business days
• Provincial : 2 business days
• National : 2 business days
Resources
Mail Templates
Postal Code Targeting allows you to identify and reach the postal codes of your ideal prospects. Expand into new markets, leverage your customer data, and optimize your targeting and acquisition efforts.
Postal Code
Postal Code Targeting allows you to identify and reach the postal codes of your ideal prospects. Expand into new markets, leverage your customer data, and optimize your targeting and acquisition efforts.
Targeting
Postal Code Targeting allows you to identify and reach the postal codes of your ideal prospects. Expand into new markets, leverage your customer data, and optimize your targeting and acquisition efforts.
Hueneye is a licensed Canada Post Smartmail Marketing Provider.
The information on this page is for directional purposes only.
Please contact Canada Post for more detailed mailing requirements.
Need Help?
Our support agents are here to help
with any of your direct mailing orders and printing needs. For
inquiries contact us at 514.931.1351,
or via email support@hueneye.com
Smartmail Marketing
Postal Code Targeting allows you to identify and reach the postal codes of your ideal prospects. Expand into new markets, leverage your customer data, and optimize your targeting and acquisition efforts.
Canada Post
Postal Code Targeting allows you to identify and reach the postal codes of your ideal prospects. Expand into new markets, leverage your customer data, and optimize your targeting and acquisition efforts.